No. I Specimen ・ Yaki-Nori
Trade ・ Household
焼海苔
Yaki-Nori
Only the finest first-harvest seaweed, slowly roasted at low heat. This is the sheet that reaches the sushi counter. A glossy black that dissolves on the tongue.
Section 02 Origin ・ Four generations
A century
between water
and paper.
Nineteen twenty-three. Taishō 12. A small sign went up in Ryōgoku — a nori wholesaler. Before the war, after the war, through every Tokyo morning, it supplied the city’s tables and the noren of its sushi shops.
After the war, a retail shop opened in Tsukiji, with a factory-direct operation in Ichikawa, Chiba. Four generations have done just one thing: select sheets that are dark, glossy, and melt on the tongue.
“Nori is paper. But paper that breathes the sea.”
